Spain
Business Overview
Anheuser-Busch and Grupo Damm first partnered in 1995, and today have a licensed brewing, distribution and joint marketing agreement for Budweiser in Spain.
In 2007, Budweiser was the fastest-growing major international beer brand in the market.
Brand
Budweiser
Brewing
Budweiser is brewed at Grupo Damm’s Barcelona brewery, where an Anheuser-Busch brewmaster oversees every step of the brewing process.
Key Marketing Activities: Sonar Music Festival
In 2008, Budweiser continues its sponsorship of the 15th annual Sonar Music Festival. The event attracts nearly 90,000 people, and 600 musical acts from more than 20 countries.
Budweiser Clubbing Experience: The “Budweiser Clubbing Experience” brings top international and Spanish disc jockeys to the trendiest clubs in major cities across the country.